Hey Caviar

Modern Luxury Caviar Brand

Hey Caviar is a contemporary luxury food brand redefining how caviar is experienced and perceived. Designed for a new generation of consumers, the brand blends sophistication with approachability, offering premium caviar through a bold, modern lens that challenges traditional luxury norms.

We developed a complete brand ecosystem for Hey Caviar, including logo design, design direction, and visual identity. Our work also covered website design and development, product packaging, and the creation of core brand assets, ensuring a cohesive presence across digital, physical, and retail touchpoints.